Critics like Ford's Focus Electric, but few have sold so far. Photo credit: Ford Motor Co.
Ford's (NYSE: F ) Focus Electric is a pretty nice electric car. It has decent range for its price, it drives well, and most critics have been impressed by its overall execution. But it's selling in tiny numbers: only about 1,600 since it was launched late in 2011. Tesla Motors (NASDAQ: TSLA ) sells that many car every few weeks.
Part of the problem is the price: Compared with rivals such s Nissan's (NASDAQOTH: NSANY ) Leaf EV, the Focus Electric is expensive -- about twice the cost of a regular gas-powered Focus. Ford just announced a price cut, but will it be enough to jump-start sales?
In this video, Fool contributor John Rosevear looks at Ford's electric car in the context of the company's overall green-car strategy, and he gives his thoughts on whether this price cut is likely to help the Focus Electric's sales -- and on how much that matters to Ford.
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