Discount retailer Target Corporation (TGT) reported on Friday morning that it saw some of its highest single day sales on Thanksgiving and its Black Friday sales are off to a “strong start.”
Target said that nearly all of its deals were available online on Thanksgiving day. The retailer’s sales were two times the sales from Black Friday last year. On Thanksgiving day, popular items including the iPad Air, large screen TVs, Nintendo 3DS XL and Zoomer the Robot Dog sold out online by mid-morning.
Gregg Steinhafel, chairman, president and CEO of Target commented: “Our guests told us they want top gifts at a great value, and our team delivered.”
“Whether online, on their mobile devices, or in our stores, guests shopped Target in unprecedented numbers. And, as always, our team provided the exceptional experience our guests have come to expect from Target,” Steinhafel added.
Target shares were mostly flat during pre-market trading Friday. The stock is up 9% YTD.